Dean Leite
Ai-powered growth marketer building revenue systems
7+ years building marketing systems that actually work. I love the puzzle of turning chaos into clarity, finding what makes people click, optimizing until the numbers move, and building funnels that scale. Leveraging AI for creative work, system building, strategy, and analysis, I've helped take BetterPic.io from zero to €3M ARR in 18 months, managed €2M+ in ad spend across Meta, TikTok, and Google, and guided brands across SaaS, DTC, and beyond through growth that sticks.
Leading B2B marketing strategy and event campaigns. Managing partnership outreach, content marketing, and brand awareness initiatives to drive lead generation and business growth using AI-powered tools and automation.
Driving full-funnel B2B growth for AI headshot platform. Scaled to €3M ARR through enterprise sales, partnerships, and AI-powered marketing automation. Managing 34M+ headshot generations across 100+ countries.
B2B SaaS growth agency. Executing demand generation campaigns, funnel optimization, and AI-driven experiments that move revenue. Building marketing-sourced pipelines through strategic campaigns.
Full-funnel paid social across Meta, TikTok, LinkedIn for eCommerce & SaaS. Creative testing with AI tools, audience segmentation, and ROAS optimization at scale.
Growth marketing and strategic consulting across 12+ industries. Market validation, GTM strategies, and sustainable growth through AI-powered experimentation and data-driven decision making.
Designed smoke testing and GTM strategies for new product launches at one of the world's largest F&B companies. Led paid social campaigns, email marketing, and AI-powered feedback loops.
Opened new acquisition channels for rapidly growing DTC brand (160+ team). Improved ROAS through AI-powered ad experiments, product bundling, content automation, and validation of emerging channels.
Led teams at global digital business acceleration office. 24+ projects across 10+ industries. Lead generation, GTM strategies, market validation for SMEs and corporates.
How i build growth systems
7+ years of finding what works. Here's the toolkit, workflows, and AI-powered processes I use to build campaigns that scale. Click any card to see the breakdown.
Vibe Coding - Productivity Tools
What I Do
Code internal tools, automations, and workflows to eliminate repetitive tasks and unlock new capabilities
The Process
- Identify bottleneck → prototype solution with AI assistance → build with no-code/low-code tools or ship custom code
- Use Claude/ChatGPT as coding partner for rapid prototyping
- Examples: Data scrapers, report generators, workflow automations, custom dashboards
Philosophy
If I'm doing it manually 3+ times, it should be automated. If a tool doesn't exist, I build it.
Why It Matters
10 hours building a tool saves 100 hours of manual work. Compound productivity gains over time.
GTM & Sales Strategy
What I Do
Design and execute go-to-market strategies, validate product-market fit, and build scalable sales processes that turn launches into revenue
The Process
- Market research & competitive analysis → ICP definition → positioning & messaging → channel strategy → launch execution
- Build outbound sales systems with AI-powered personalization and automation
- A/B test messaging, iterate on positioning, optimize conversion at every funnel stage
GTM Capabilities
Product launches, market validation, pricing strategy, sales playbooks, partner channel development, lead generation systems
Why It Matters
A great product with bad GTM fails. A good product with killer GTM wins. Strategy is the difference between "we launched" and "we're scaling."
AI-Powered Creative Production
What I Do
Generate performance ad creatives, brand assets, landing page visuals, video content, and marketing copy using AI tools
The Process
- Brief/concept → AI generation (Weavy) → refinement in Figma → testing in campaigns
- Use Claude/ChatGPT for ad copy variations, A/B test angles
- Automate asset production for multiple formats/sizes
Why It Matters
Speed + volume. Test 10x more creative variations, find winners faster, lower cost per asset
Growth Strategy & Experimentation
What I Do
Build and optimize full-funnel growth strategies through data-driven experimentation
The Process
- Market validation → hypothesis building → rapid testing → scale what works
- AI for competitive analysis, trend spotting, strategy generation
- Funnel mapping, conversion optimization, cohort analysis
Framework
ICE scoring, north star metrics, growth loops, retention curves
Why It Matters
No guessing. Every decision backed by data, every experiment designed to learn fast
Design & Landing Page Creation
What I Do
Design and ship landing pages, sales funnels, and conversion-optimized web experiences
The Process
- Wireframe → AI-assisted design → build in Figma/Webflow/code → launch → iterate based on data
- Use AI for layout suggestions, copy optimization, A/B test variants
- Mobile-first, conversion-focused, brand-aligned
Why It Matters
Landing pages are where conversions happen. Fast iteration = faster learnings = better ROI
Email Automation & Lifecycle Marketing
What I Do
Build automated email sequences, lifecycle campaigns, and retention systems
The Process
- Map customer journey → segment audiences → create personalized flows → automate triggers → optimize based on engagement
- AI for subject line generation, send time optimization, content personalization
Campaign Types
Welcome sequences, nurture drips, re-engagement, cart abandonment, upsell/cross-sell, win-back
Why It Matters
Email = owned channel. Automated systems work 24/7, personalization drives 3-5x engagement
Dutch (Native) · English (Native) · French (Intermediate)
Bachelor Digital Marketing · Artesis Plantijn (2015-2018) · Graphic Design · Syntra (2014-2016)